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Girondins de Bordeaux team up with Spanish car manufacturer CUPRA
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The Girondins de Bordeaux have made CUPRA the club's official partner for the next two seasons. The CUPRA brand will adorn the shirts of the men's first team until the end of the 2021-2022 Ligue 1 season.
CUPRA already has an exclusive partnership with Barcelona, and is now looking to go global. Bordeaux's very own CUPRA dealership, managed by Jean Marc Deliège, will partner with the Girondins for the official launch of the brand in France.
This new deal will be backed up with a 360° brand identity plan, including a whole host of promotions and events aimed at Bordeaux supporters, as well as a new, bespoke digital experience.
The brand will also be providing the Club's official vehicles, with a brand new fleet comprised of CUPRA's Formentor and Leon models.
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Shared values and ambitions
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CUPRA and the Girondins de Bordeaux are united by their taste for elegance, performance and creativity, making CUPRA a natural fit for the Bordeaux brand: a young, dynamic team in an innovative city and region, home to the talents and technologies of the future.
Committed to new, eco-responsible solutions which will shape the transport of tomorrow, CUPRA's 'Seat MO' division will also be equipping the Girondins de Bordeaux with electric cars, mopeds and scooters as we seek to transform the way we move.
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Elise REMARK, Marketing Director for CUPRA France, is thrilled with the new partnership
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This new alliance with a club that is an icon of French football, and such an important presence in the region, demonstrates the capacity for initiative and investment of the Crystal Automobiles team, proud to represent CUPRA in Bordeaux. The Girondins are emblematic of Bordeaux and make a perfect match for CUPRA, putting our brand in the spotlight and celebrating our shared values of performance and sophistication. All of us at CUPRA France are proud to be part of the adventure.
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Jean-Marc Deliège, Director of CRYSTAL Automobiles SEAT/CUPRA, is looking forward to getting started
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This is a great display of confidence from CUPRA France, investing in this high-profile partnership to help boost our reputation and visibility of our brand in Bordeaux and beyond. We are very proud to be part of this new chapter in the history of the Girondins de Bordeaux. Being associated with the club will be a great boost for the CUPRA brand; we're looking forward to making the most of this great partnership, especially in our dealerships. All of our staff are looking forward to cheering on the Girondins de Bordeaux and all of the club's teams!
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Thomas Jacquemier, Deputy Managing Director of FC Girondins de Bordeaux, added:
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We are delighted to welcome CUPRA as our new official partner. This new alliance is in keeping with our commitment to focusing our development on new technologies and optimal performance. We are proud that CUPRA have chosen our club, and our city of Bordeaux, to be their launching pad in France.