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FC Girondins de Bordeaux is pleased to announce a new partnership with KB Sports, a leading name in Asia’s sports data and entertainment industry.
KB Sports will be the Official Regional Partner of FC Girondins de Bordeaux in Asia for the next two seasons: 2021/2022 and 2022/2023.
As KB Sports continue to lead the way in innovative digital technologies, this strategic collaboration will allow our two fast-growing brands to continue their development in partnership, in pursuit of the same goal: optimizing our capacity to engage and entertain fans in Asia.
KB Sports will benefit from "Virtual LED" technology to animate its community and future customers in the Asian market. This Digital Overlay solution enables KB Sports to enjoy exclusive visibility in Asian Territory during FC Girondins de Bordeaux Ligue 1 Uber Eats home matches.
Both parties are delighted to embark upon this new collaborative venture:
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Pacifico Magana, Chief Marketing Officer of KB Sports, said:
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“The strategic partnership between KB Sports and FC Girondins de Bordeaux will bring premium experiences and surprises to Asian fans and users. FC Girondins de Bordeaux is the ideal partner for our globalization strategy, sharing the identical values such as commitment, team spirit and the passion for entrepreneurship. We are proud to support the new project of FC Girondins de Bordeaux in the fields of innovation and performance "
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Thomas Jacquemier, Deputy General Manager of FC Girondins de Bordeaux, said:
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“FC Girondins de Bordeaux is pleased to collaborate with an innovative and dynamic player in Asia's booming sports entertainment industry. We are driven and determined to engage with fans in Asia, thanks to our position within one of the most popular sports around the world: Football. We are delighted that KB Sports has chosen FC Girondins de Bordeaux as the primary French partner for its digital strategy for the sports industry. "